Times Online Launches Online TV and Video Service With ROO
ROO (OTCBB: RGRP), Times Online, ww.timesonline.co.uk/tv, the website of The Times and The Sunday Times, has launched an innovative new online TV and video service.
At launch, Times Online TV will be sponsored exclusively by Cisco Systems. The six-figure deal will see Cisco branding throughout the Times Online TV pages as well as TV ads regularly interspersed between video items.
Powered by ROO, the service offers readers dozens of news, business, entertainment and other features from respected providers such as Reuters.
Times Online users can now access regular news bulletins, packages of fashion and entertainment video and oddball stories from around the world. Over time, exclusive content from Times Online and its partners will be offered on the service.
"Video online is a crucial part of the new multimedia world and we hope this groundbreaking service will allow our users to join with us in experimenting in this area and that they will tell us what they enjoy and want more of," said Peter Bale, Online Editorial Director of Times Online.
"ROO offers a high-quality experience which has been customized for Times Online and will allow users with a variety of connection speeds, not just broadband, to enjoy video and TV services within the familiar environment of Times Online," he said.
Ian Clark, Advertising Director, Times Newspapers Limited, said: "Our partnership with Cisco on Times Online TV is important for two reasons -- firstly it demonstrates technology innovation in action, and that works well for Cisco as well as for us. Secondly, it's a strong partnership that shows how we can create advertising environments that work hard for the advertiser, and genuinely cater for audience demand."
Andrew Sibley, Head of Advertising and Brand Identity, Cisco Systems Inc, added: "The enhanced news delivery that Times Online TV brings to its audience will provide a more satisfying user experience as a result of the innovative use of networking technology. This, together with the Times' brand reputation, makes it a natural fit for partnership with Cisco Systems."
"Providing video content and technology for Times Online, a world renowned organization, is a very exciting and significant relationship for ROO. In addition, this new initiative will further enhance ROO's global network of syndicated web properties and follows our previously announced strategy to expand our global market presence within Europe and specifically the U.K.," said ROO CEO Robert Petty.
About The Times
The Times is one of the world's most famous newspapers, renowned for its ability to deliver accurate, intelligent and engaging information. The Times offers its readers news, features, comment and analysis on a wide range of subjects from concerns about health, to an obsession with football, and a knowledgeable passion for the arts. It has a circulation of more than 650,000 copies and a daily readership of 1.8million people.
Times Online (www.timesonline.co.uk) is the website of The Times and The Sunday Times, providing live news, sport and business as well as publishing two of the world's best-known newspapers online. It offers a wide range of services including the subscription service Times archive, the Crossword Club, Times Law Reports, news alerts and free breakfast news, as well as personal finance and travel offers via e-mail bulletins. The travel, property, motoring, business, personal finance and sports sections of Times Online combine the best of The Times and Sunday Times with online-only content and services.
The Times and Times Online are part of Times Newspaper Ltd (TNL) a subsidiary of News International Ltd which is part of News Corporation company (NYSE: NWS) (NYSE: NWS.A) (ASX: NWS) (ASX: NWSLV).
About ROO
ROO Group Inc. (OTCBB: RGRP) ("ROO") is a global provider of online video broadcasting solutions that enables the activation, marketing and distribution of video content over the Internet and emerging broadcasting platforms such as set top boxes and wireless. ROO www.roo.com offers turnkey video solutions for businesses seeking to improve their web presence with video broadcasts or broadcast their own latest video clips. ROO helps business advertise their latest offering with interactive advertising solutions, 15-30 second video commercials with a linked call to action and played simultaneously with topical video content such as news and entertainment in a television style format over the Internet.
