What is Green

A new segment starts today: Being Green is like trying to find Never Never Land. It is a place all want to go to but quite can get there.

Trying to find Never Never land, Being Green

 

INTI Energy Solutions Seeks to Reduce Carbon Footprint of Local Residents, Business and Government

 

LOS ANGELES----INTI Energy Solutions, LLC, a new company dedicated to empowering homeowners, government and business to reduce their carbon (CO2) footprint through the implementation of a customized Green Action Plans has opened its doors in Los Angeles.

The organization brings together a multi-lingual team of energy and construction experts who will provide services to a major metropolitan community that is seeking to use energy efficiently, reduce energy costs and minimize their carbon footprint, said Roland Aranjo, a principal with the company.

Aranjo said, We believe reducing our carbon footprint is of extreme importance to our community and nation. Speaking of the need to reduce carbon emissions, former Vice President Al Gore just this week stated: The survival of the United States of America as we know it is at risk, and the future of human civilization is at stake.

Local public officials, current business associates and others in the energy and Climate Action organizations joined them in the grand opening of their offices at 12 noon today (located in the State Enterprise Zone) at 4301 E. Valley Blvd. Suite A-8 Los Angeles, CA 90032.

The organization will be providing a number of services to help public institutions such as local cities and school districts, as well as homeowners develop their green action plans, said Aranjo.

The company will assist clients with their assessment, planning and implementation of customized Green Action Plans in a viable and economic approach, said Aranjo.

For example, Aranjo explained, INTI Energy Solutions helps commercial customers reduce their carbon impact by offering solar energy services that deliver predictable energy pricing with no capital outlays.

Our commercial solution removes the complexity and cost from the equation, by taking 100% responsibility to build, own and operate a solar system. The customer pays only for the solar energy produced at prices equal to or below current retail energy solutions.

For local municipalities, solutions are available. Governor Schwarzenegger recently signed into law Assembly Bill 32, the Global Warming Solutions Act, which requires the state to reduce its greenhouse gas emissions to 1990 levels by 2020.

In addition, the federal government established the Solar America Initiative and a block grant program as part of the Energy Independence Security Act of 2007 to support cities in implementing conservation, energy efficiency and renewable energy programs.

For our municipal customers we will develop and implement local Green Action Plans, supported by multi-lingual outreach strategies for grass roots energy efficiency and renewable energy services for residents and businesses.

INTI Energy Solutions has established a team of experienced professionals who can provide energy solutions in multi-lingual environments, including Spanish and Chinese languages for Southern Californians, the company said. INTI Energy Solutions will be working in partnerships with many federal, state and local governments, community associations, unions and Climate-Action non-profit agencies.

Additional information and contacts can be obtained by visiting their website at www.intienergy.com

 

 

Start saving carbon now

There are many ways you can reduce global warming emissions at home and on the road. Below is a list of steps you can take to reduce carbon dioxide (CO2) emissions--a primary contributor to global warming--by potentially thousands of pounds. For each action below, we’ve indicated the amount of CO2 and money that you can save over the course of a year. Actions are prioritized by those with the largest CO2-savings at the top of the list to the smallest at the end. That way, you’ll have a framework for choosing the most effective ways to reduce your “carbon footprint.”

What size is your carbon footprint? According to recent government estimates, an individual’s carbon footprint — the CO2 emissions associated with a particular lifestyle — is about 22,000 pounds (11 tons) on average each year. Since that amount will vary depending on where you live and your particular lifestyle, you can get a personalized estimate by using an online
carbon footprint calculator.


WHAT YOU CAN DO APPROXIMATE ANNUAL SAVINGS

1. Switch to green power CO2-savings: Up to 10,656 pounds*
Cost-savings: (Typically costs more)

Conventional energy production is the leading cause of air pollution and the largest source of CO2 emissions linked to global warming. The U.S. Department of Energy estimates that for every kilowatt-hour of green power produced, one less pound of CO2 is emitted. When compared with conventional power generated from fossil fuels, green power generated from renewable resources like water, wind and solar energy is better for the environment. Read
How to buy green electricity.

2. Seal and insulate duct system CO2-savings: Up to 10,140 pounds*
Cost-savings: Up to $319 (natural gas)
Up to $436 (oil)
Up to $775 (electricity)

Sealing the ducts in your home and insulating any portions that pass through unconditioned spaces, such as the attic, basement, or garage, could reduce CO2 emissions and your heating and cooling costs by up to 40 percent.

3. Drive a fuel-efficient car CO2-savings: About 8,000 pounds
Cost-savings: About $1,116

A car that gets 30 mpg will emit about half the CO2 of a 15 mpg vehicle. That’s a savings of 8,000 pounds if you drive 12,000 miles a year. To find the most fuel-efficient car that meets your needs, check our
Green Ratings.

4. Replace an old hot water heater CO2-savings: Up to 3,285 pounds
Cost-savings: Up to $103 (natural gas)
Up to $141 (oil)
Up to $251 (electricity)

About 13% of a typical household’s energy is used for heating water. By choosing a newer hot water heater model—which are 10 percent more efficient than conventional models—you can reduce CO2 emissions by about 3,285 pounds annually.

5. Control heating temperatures CO2-savings: About 3,150 pounds*
Cost-savings: About $99 (natural gas)
About $135 (oil)
About $241 (electricity)

For every degree you lower your thermostat, you can cut energy use by about 3 percent. By lowering the heat by 5 degrees for 8 hours at night and 10 degrees for 8 hours during the day, for example, you can save about 3,150 pounds of CO2 annually.

6. Choose an energy-efficient central air conditioner CO2-savings: About 1,540 pounds
Cost-savings: About $118

Most homes have a central air conditioning unit with a 10 SEER (Seasonal Energy Efficiency Rating). By choosing a new Energy Star qualified unit with a SEER of 14, you can reduce CO2 emissions by about 1,540 pounds annually, assuming it’s on for 1,320 cooling hours, or 8 hours a day for 5-6 months. And make sure that your contractor does the sizing calculations so you don't install a unit that's too big; it will cost more and require larger ducts to handle its higher airflow. The unit also may fail to provide the expected comfort.

7. Reduce driving speed and drive evenly CO2-savings: About 1,500 pounds
Cost-savings: About $209

Fuel consumption is directly related to the amount of CO2 emitted while driving no matter what vehicle you drive. In Consumer Reports tests of a compact family sedan and a large sport-utility vehicle, fuel economy was improved by almost 15 percent when driving 65 mph vs. 75 mph on the highway. That translates to an average annual CO2 savings of about 1,500 pounds. Note that the CO2 savings for the SUV were even greater than for the sedan (1,900 lbs/yr). Hard acceleration and braking can also waste fuel and lower your mileage by 33 percent on the highway and 5 percent around town. For more fuel-saving tips,
click here.

8. Control your hot water heater temperature CO2-savings: Up to 733 pounds*
Cost-savings: Up to $23 (natural gas)
Up to $31 (oil)
Up to $56 (electricity)

For every 10 degrees you reduce your hot water heater’s temperature, CO2 emissions are reduced by about 3-5 percent, or 733 pounds annually. Setting the thermostat at about 120 degrees, or between low and medium, is a reasonable temperature. And if your hot-water heater is less than 10 years old, you don't need to buy an insulated blanket for it—the newer units have enough insulation to make the extra layer unnecessary.

9. Tune up and maintain your car CO2-savings: Up to 580 pounds
Cost-savings: Up to $81

If you get your engine properly tuned and use the recommended grade of motor oil, you can cut CO2 emissions and improve mileage by up to 6 percent, particularly if your car is noticeably in need of a tune-up. Savings are based on driving 12,000 miles per year at 20 mpg.

10. Put your computer to sleep CO2-savings: About 576 pounds
Cost-savings: About $44

In the computer and monitor models recently tested by Consumer Reports, letting the system sleep for 12 hours out of every 24 would save about 576 pounds of CO2 annually. Obviously turning off the computer will save the most energy, but newer computers – those made within the last three years – use so little energy in sleep/standby mode that you don’t need to actually shut it down during daily use. And note that screen savers do not actually save energy.

11. Replace 5 regular bulbs with compact fluorescents CO2-savings: About 500 pounds
Cost-savings: About $38

Compact fluorescent light bulbs (CFLs) come in all sorts of shapes and sizes. By strategically replacing at least 5 heavily used 75-watt incandescent bulbs with 5 25-watt CFLs, you can reduce CO2 emissions. By using CFLs especially in places that are less accessible, like stairway fixtures, you can also get the benefits of less frequent changes because CFLs last from 5 to 13 times longer than standard bulbs, according to manufacturer's claims. While CFLs initially cost more, a single bulb can save from $25 to $45 over its life. Be aware that they do contain mercury, however, and should be carefully disposed. Check
Earth911 for a Zip-code searchable listing of local disposal and recycling options.

12. Carpool or telecommute to work CO2-savings: About 400 pounds
Cost-savings: About $56

The average person drives about 3,000 miles to and from work every year. Not driving just one day a week can reduce CO2 emissions by about 8 pounds per week. That adds up to about 400 pounds of CO2 per year. The less you drive, the more you’ll save.

13. Control air conditioning temperatures CO2-savings: About 378 pounds*
Cost-savings: $29

For every degree you raise your thermostat, you can cut energy use by about 3 percent. By increasing the temperature by 3 degrees, you can save about 378 pounds of CO2 per year. Note that using a ceiling fan with your air conditioning can make a higher thermostat setting less noticeable by making your room feel 6 or 7 degrees cooler.

14. Choose an energy-efficient washing machine CO2-savings: About 356 pounds
Cost-savings: About $27

By choosing an Energy Star qualified washing machine over a conventional model, you can reduce emissions by about 356 pounds annually, assuming 392 loads per year. Consumer Reports recommends front-loading machines for the best all-around performance and our tests show that the most efficient machines can cut water consumption by about 25 percent compared with the least efficient models tested. Initially a front-loader may cost more than a top loading washing machine, but the extra cost will be paid back in a few years in energy savings. If a top-loader works better for you, there are some high-efficiency models available in this type too. To find the most efficient model that meets your needs, check our
Green Ratings.

15. Combine errands or ride your bike instead of driving CO2-savings: About 340 pounds
Cost-savings: About $47

The average person drives almost 2,000 miles a year to go shopping. If you cut down on driving by just 10 miles per week by combining errands—or when it’s feasible, by skipping the car altogether, and walking or riding your bike instead—you could cut your CO2 emissions by nearly 340 pounds per year. That’s based on driving a car that gets 30 mpg, but if your car is less efficient, you’ll save even more.

16. Pump up your tires CO2-savings: About 264 pounds
Cost-savings: About $37

According to the Department of Energy, you can improve your gas mileage by around 3.3 percent by keeping your tires properly inflated. Our own testing revealed that a tire that is under-inflated by only 2 pounds per square inch could increase fuel consumption by about 1 percent. Check your owner’s manual for inflation recommendations.

17. Choose an energy-efficient room air conditioner CO2-savings: About 105 pounds
Cost-savings: About $8

Replacing a single window unit with a new Energy Star certified model over a conventional model can reduce CO2 emissions by about 105 pounds annually, assuming it’s on for 750 hours, or about 8 hours a day over three months. To find the most efficient model that meets your needs, check our
Green Ratings.

18. Choose an energy-efficient refrigerator CO2-savings: About 98 pounds
Cost-savings: About $7

If your refrigerator is more than 10 years old, replacing it with an Energy Star qualified model can reduce CO2 emissions. Also, note that top or bottom freezer models are generally the most efficient models. To find the most efficient model that meets your needs, check our
Green Ratings.

* * *

CO2-savings calculation assumptions: A gallon of gasoline produces 20 pounds of CO2; a gallon of fuel oil, 22 pounds; a therm of natural gas, 12 pounds; a kilowatt-hour of electricity, 1.4 pounds.

Cost-savings calculation assumptions: A gallon of gasoline costs $2.79; a gallon of fuel oil, $2.45; A thousand cubic feet of natural gas (mcf), $13.31; a kilowatt-hour of electricity, 10.7 cents.

*Based on national averages from the latest figures available from the Department of Energy’s 2001
Residential Energy Consumption Survey
of home energy uses and costs for a single family home of about 2,500 square feet.

Last updated April 2007

 

 

 

Green Expo West

Interview with Eric Lloyd Wright on Frank Lloyd Wright and architecture at Green West


Online Videos by Veoh.com

 

 

Planet Green is the first and only 24-hour eco-lifestyle television network with a robust online presence and community. Launching in June 4, 2008, on-air content will reach 50 million homes with more than 250 hours of original green lifestyle programming. Both online and on-air, Plant Green's content is entertaining, relevant, and accessible to people of all ages and backgrounds. By representing a broad range of ideas and perspectives, Planet Green is taking an active role in generating conversation and motivating individuals to take action when it comes to improving the environmental status of our planet.

That mission extends online at PlanetGreen.com and on her sister site, TreeHugger.com. PlanetGreen.com is filled with solutions-oriented tips and information that can help you make your life a little (or a lot) greener. Our eco-minded community includes fan sites, articles about how to go green, and forums where users can interact. With expert advice and info from on-air personalities such as Sara Snow, Annabelle Gurwitch, Emeril Lagasse, and Steve Thomas, plus a team of eco-savvy writers, Planet Green is your user's guide to living mindfully on this big blue marble we all call home. Our experts will help you navigate the options for detoxifying your home, life, and planet - without the jargon or the guilt trips - so you can start being the change you wish to see in the world. Passionate, positive, and always practical, Planet Green is bursting with smart tips and inspiring advice.

 

 

Planet Green will show up wherever Discovery Home currently is on your cable box, and it's billing itself as the first ever 24/7 green network. Already, it has a slew of star-studded programs helping it on its way. A few examples

Greensburg —  this documentary series from Leonardio DiCaprio's production company follows the green rebuilding of a town in Kansas following its destruction by a tornado.

The Green Life — Entourage's Adrian Grenier will take viewers on a tour of his own environmentally aware life, including the green renovation of his LA home.

Emeril Green — Celebrity chef Emeril Lagasse will show families how to cook meals using fresh, local, and seasonal ingredients.

Battleground Earth: Ludacris vs. Tommy Lee — The craziest of all, this series pits Ludacris and Tommy Lee against each other to "battle against the toxic forces destroying Mother Earth" as they travel around the country on the greenest tours possible.

There are several news programs lined up, too, as well as series like Stuff Happens (hosted by Bill Nye!) and Wrecklamation, described as "recycling on steroids."

 

Energy choices from gasoline through hydrogen fuel cell vehicles plus conversion for older vehicles  


Online Videos by Veoh.com

 


Online Videos by Veoh.com

 

 

  

  

  

 

 

Nintendo’s Wii. Sony’s PlayStation 3 Elite. Microsoft’s Xbox 360. They promise a whole new generation of high-definition gaming, but when it comes to the crunch, it’s the same old story. As our search for greener electronics continues, it was time for the game consoles to go to our labs for scientific analysis – and all of them tested positive for various hazardous chemicals.

Nintendo’s Wii. Sony’s PlayStation 3 Elite. Microsoft’s Xbox 360. They promise a whole new generation of high-definition gaming, but when it comes to the crunch, it’s the same old story. As our search for greener electronics continues, it was time for the game consoles to go to our labs for scientific analysis – and all of them tested positive for various hazardous chemicals.

Our analysis, published in our new report,“Playing Dirty,” detected the use of hazardous chemicals and materials such as polyvinyl chloride (PVC), phthalates, beryllium and bromine indicative of brominated flame retardants (BFRs).

But the tests also showed that each manufacturer had avoided or reduced uses of individual hazardous substances in certain materials within their consoles. For example, the Nintendo Wii managed quite well without using beryllium in its electrical contacts, and use of PVC and phthalates was limited. The PlayStation 3, meanwhile, included “bromine-free” circuit boards and the Xbox 360 used fewer brominated materials in its housing materials.

As we’ve seen previously – with laptops and with mobile phones – if manufacturers only looked at each other’s products, they’d quickly see ways of replacing their own dirty components with toxic-freematerials. A greener, cleaner game console is possible. There’s no excuse for playing dirty.

Know what you’re playing with…

The game consoles all contained high levels of bromine - used in circuit boards and plastic casings, brominated flame retardants do not break down easily and build up in the environment. Long-term exposure can lead to impaired learning and memory functions. They can also interfere with thyroid and oestrogen hormone systems and exposure in the womb has been linked to behavioral problems.

Components of the Xbox 360 and the PlayStation3 also contained high levels of phthalates, one of which – DEHP – is known to interfere with sexual development in mammals: including humans and, especially, males.


The game consoles market is one of thefastest growing in consumer electronics – over 60 million game consoles have been sold, and the sector saw a 14 percent growth over the last year. Ironically,despite being used for playing games, game consoles are not classified as toys. If they were, existing EU legislation concerning the use of hazardous chemicals in toys and childcare articles would mean that these game consoles simply couldn’t be sold at all in the EU market!

The toxic menace doesn’t stop there. Game consoles also contribute towards the fastest growing type of waste – ewaste. Once they’ve reached the end of useful life, game consoles are often dumped and end up in unsafe and dirty recycling yards in developing countries, where toxic contents harm both the environment and the health of workers.

The technology is already available for manufacturers to design out harmful toxics and produce cleaner game consoles now. It’s time that not only Nintendo, Sony and Microsoft but all electronics manufacturers start to play fair.

Help your favorite games console manufacturer get ahead of the game! You can write to Nintendo, Sony or Microsoft (or even all three!) and let them know what you expect of them in making their products cleaner and greener.

 

 

 

Seeing Green During Oscar Week
by Joyce Chow
 
ALIVE! Expo Green was the green event during Oscar week at the Sofitel Hotel in Los Angeles. Celebrities discovered additional ways to be green other than driving a Toyota Prius or having their light bulbs changed to fluorescent.
 
Celebrity artist Danny Maltzman’s greater than lifesize Oscar painting greeted guests and served as a backdrop for the shots with photographers visiting the green suite. The paint, earth-friendly.
 
Kaptain Bubble Leather’s distinctive style promoted World Peace One, a global peace concert.
 
Celebrities created their “Hands of Fame” with Olympic Paint and Forbo Flooring. With a choice of colors and freedom of creativity each celebrity left their impressions for charity in non-toxic low vapor paints that were easy enough to wipe off with a clean towel.
 
North American Herb & Spice, the first to develop an edible oregano oil blend, shared their Oreganol with versions in soft gels, nasal spray and an anti-aging beauty cream.
 
Chi Tea’s Organic Green Tea, Chi-Tox Tea and Ener-Chi Café are highly concentrated liquid extracts which can be added to water, for energy and health.
 
A hyperbaric oxygen chamber was available for awareness and viewing, unfortunately they weren’t giving demonstrations. Promoted as the secret to looking better, feeling younger, and injury recovery, I was skeptical in this too good to be true promotions, and then my mind drifted to Jodie Foster in Contact when S.R. Haden went into space with astronauts to prolong his life.
 
Dejahmi jewelry, founder Beth Respess, was creating jewely in the suite. Utililizing fair-trade and recycled components and other sustainable materials, Dejahmi employees handicapped, disabled, single mothers or others which don’t fit into the traditional US labor force.
 
Savane Silver’s one of a kind jewelry designs flowed and celebrated Kentucky Agate in many of their designs by Rachel Savane. A highly prized red color was banded in to the natural stones with the more typical colors of yellow, black and gray found in agate.
 
Afghani clutch purses created from old hand-woven tapestries were on view with artist Kimberly Jackson from Kay Jay Collections. Currently in museums and being authenticated, they are each a bit of history. A portion of the sales are sent back to the Women’s Rights Organzation in Afghanistan.
 
Although Oscar is golden, celebrities are learning more about the bright side of green.

 

 

What is organic, green, eco-friendly?

 

Being green does mean your organic, being organic doesn’t mean your green, being eco-friendly doesn’t mean your green and being organic doesn’t mean your eco-friendly.

You can though be all of the above.

Often business today will twist the words to get people to buy a product .

What is organic, green, eco-friendly?

The U.S. Department of Agriculture has put in place a set of national standards that food labeled "organic" must meet, whether it is grown in the United States or imported from other countries. After October 21, 2002, when you buy food labeled "organic," you can be sure that it was produced using the highest organic production and handling standards in the world.

Organic food is produced by farmers who emphasize the use of renewable resources and the conservation of soil and water to enhance environmental quality for future generations. Organic meat, poultry, eggs, and dairy products come from animals that are given no antibiotics or growth hormones. Organic food is produced without using most conventional pesticides; fertilizers made with synthetic ingredients or sewage sludge; bioengineering; or ionizing radiation. Before a product can be labeled "organic," a Government-approved certifier inspects the farm where the food is grown to make sure the farmer is following all the rules necessary to meet USDA organic standards. Companies that handle or process organic food before it gets to your local supermarket or restaurant must be certified, too

Natural and organic are not interchangeable. Other truthful claims, such as free-range, hormone-free, and natural, can still appear on food labels. However, don't confuse these terms with "organic." Only food labeled "organic" has been certified as meeting USDA organic standards.

At its core, the soul of green is "stewardship," the idea of making the best use of the resources available. Unfortunately, consensus ends there because everyone has a different sense of what the "best use" may be for any particular resource. The disagreement comes as we struggle to reconcile what's worth saving with all of the apparent costs.

Stewardship is the act of managing the assets or affairs on behalf of another. . For issues "green," though, the idea is that the most widely shared and universally needed resources should be managed with an eye to making them last. Fundamentally, these are water, air and soil, but others like energy/ fuels, trees, and even undeveloped space have become part of the common understanding of the green lexicon.


Green Products and Practices

Consider solar panels as an example. Beyond augmenting the power supply in houses, many household installations are configured to deliver excess generated electricity back to the power grid. This return makes the electric meter slow (or even reverse direction), simulating a lower electrical consumption. The consumer sees a reduced electric bill, the power grid gets a little more power to pass around, and the company has to consume less fuel to meet demands. The question that needs to be asked is whether the cost of the installation and maintenance would, in fact, "pay for itself" eventually.

The mathematics here can be pretty complicated, and in its simplest form involve some assumptions about the rate of inflation, the cost of buying electricity over the usable life of the equipment, the expected service life of the equipment, and the efficiency of the equipment. The details of those calculations are beyond the scope here, but a detailed analysis will show that the equipment will be worn out and need to be replaced before it's generated enough income to cover the capital cost. Each part of the equation (equipment, maintenance, installation, and power prices) needs to continue moving in the direction that they have been for fifty years: The price of electricity from the grid and the efficiency of the equipment need to increase and the cost of the equipment needs to decrease before the economics of solar panels become a "financially smart" installation.

But aren't they still green? Sure! Let's go back and look at the scenario where solar panels generate electricity and sell it back to the grid. We've seen that the financial costs are greater than the benefit to the individual, but what about the effects on society as a whole? What if half of all of the meters were turning backward at any one time? In the Northeast where "coal is king," less fuel burned translates to fewer emissions which can mean (among lots of other things) lowered rain pH (less acid) to impair lakes and streams. From the fish to the municipal water supply, everyone benefits!

The owner of the equipment gets the intangible benefit of having made a contribution to the greater good as well as the added bonus of having the electric bill reduced. However, the fiscal balance sheet cannot put a price on the intangible benefits of cleaner air or the "contribution to the greater good," so from a financial perspective, the costs outweigh the return on the investment. The federal government has provided some tax incentives to encourage this sort of "bigger than just me" action. But these are only incentives and don't approach reimbursing the actual hard-money capital or operational cost of these sorts of commitments. The not-for-profit organizations are quick to point out that "tax breaks" don't help them much at all.

Unintended Consequences of Thinking Green

There is also the idea that there are unintended consequences and unexpected outcomes each time one alternative is chosen over another. Wind energy is a great example. Advances in technology and engineering have brought the ancient windmill into focus as a modern power supply alternative. Current designs deliver more energy, with lower wind and slower blade speeds. What could possibly be a downside to that? There are two issues that have come to the forefront as more installations are proposed. The first is that they're large and present a distraction, and are even an eyesore to some. Their very nature requires that windmill "farms" are placed in open areas and ridge tops where winds are frequent and steady. The second is their effect on wildlife, particularly birds.

The rotating arms of windmills do, indeed, take a toll on bird populations, and are indiscriminate since sparrow or bald eagle alike could fall prey to the fast-moving blade tips. Wind farm opponents (including some of the most vocal "green groups") contend that mortality of raptors is particularly high since rodents, the birds' primary food source, congregate in large numbers at the base of the windmills, luring the hunting birds into what amounts to a well-baited trap. Other studies have concluded that raptor mortality for windmills/wind farms is actually no more significant than mortality from vehicle strikes, but that the dead birds are simply concentrated in a very small space, making the effect seem much larger. So the debate continues and despite the "green" nature of a windmill, it seems that even here, there remains a cost.


Many conservation efforts and programs are forced into an organization like a square peg into a round hole. Typically, they are only marginally successful any way that it's measured because the philosophy and mindset aren't part of the fabric or culture of the whole organization. When the champion is no longer pushing, driving, and demanding participation, the effort simply falls by the wayside, and all of the progress is lost. The "champion" may not even be a person. In some places, state and local governments have provided financial incentives, and when the money has dried up, programs have withered and gone away. Again, before your organization adopts any new "green" strategy, product, or approach, make certain that the culture will sustain it not because "we have to" but because "it's who we are."

What does it mean to be eco-friendly: not harmful to the environment: intended or perceived to have no harmful effect on the natural environment and its inhabitants.

Organic agriculture employs a combination of the best methods of traditional agriculture and modern technology. Present-day organic growers use tried-and-true practices such as crop rotation, growing a diversity of crops, planting cover crops, and adding organic matter to the soil. At the same time, most organic production systems include use of modern equipment, improved cultivars, and new technologies such as drip-irrigation and plastic mulch.

Organic Certification


The organic industry uses standards to verify that foods labeled “certified organic” are produced without the use of synthetic fertilizers or pesticides. If a grower sells $5000 or more of a product labeled as organic, he or she must be certified by a federally approved certifying agent. To be certified organic, land must not be treated with any prohibited substances for 3 years. During that 3-year period, a farm is considered transitional. In addition, a grower must have and follow an ecological soil management program. Growers in North Carolina can be certified organic by any organization that is approved by the National Organic Program, a division of the USDA. The North Carolina Crop Improvement Association is the organization that certifies many organic growers in North Carolina. More information on organic certification can be found at the author’s organic agriculture website: www.ncorganic.org , as well as at the homepage for the National Organic Program: www.ams.usda.gov/nop/ .

 

The U.S. Environmental Protection Agency's criteria for third-party certifiers of environmentally preferable products; and the criteria for bona fide ecolabeling bodies of the Global Ecolabeling Network.

 

The EPA criteria specify that a legitimate third-party certifier must have:

an open, public process that involves key stakeholders (businesses, environmental and consumer groups, states etc.) in developing its criteria or standards.

award criteria, assumptions, methods and data used to evaluate the product or product categories that are transparent (i.e., they are publicly available, easily accessed and understandable to the lay person).

a system of data verification and data quality.

a peer review process (with representation of all stakeholders) for developing the standards or criteria.

criteria which are developed based on a "systems" or life cycle approach (i.e., "cradle to grave").

an outreach program to educate the consumer, which includes clear communications to consumers that provide key information concerning environmental impacts associated with the product.

an established goal of updating standards or criteria as technology and scientific knowledge advance.

authority to inspect the facility whose product is certified to ensure compliance with the standards or criteria.

testing protocols for the products that are certified which ensure testing is conducted by a credible institution.

access to obtaining the seal by small and medium sized companies (e.g., the cost of the seal is not so high as to prevent access by companies).

compliance with the Federal Trade Commission's (FTC) Guides for the Use of Environmental Marketing Claims.

 

These criteria are replicated by the GEN admission criteria for ecolabeling bodies.

The ISO standards for ecolabeling were set by dozens of countries working throughout the 1990s to develop standards for sustainable environmental management. ISO 14020 enunciates a set of principles that must be followed by any practitioner of environmental labeling, while ISO 14024 specifies the procedures and principles that third-party certifiers, or ecolabelers, must follow. Among the most important of these relate to avoidance of financial conflict-of-interest, use of sound scientific methods and accepted test procedures, and openness and transparency in the setting of standards. Green Seal participated as an expert in the development of these standards, and it substantially complies with the standards in respect to both their principles and their procedures.

Being Organic, green or eco-friendly is far more then putting a label on a product.

.Anyone can put a label on a product that says, organic, green or eco-friendly but that simply is not always true

Companies have to satisfy standards and you the consumer actually have to do a bit of research into the products before you purchase them to be certain your getting what you paid for.

In the end isn’t that what counts, that you get what you paid for.

By William Hoehne

Indigenous Organic Apparel Takes Eco-Fashion and Preventative Health Concepts to the Runway with the thinkVitality Fashion Show at the Natural Products Expo on March 15

 

SANTA ROSA, CA (February 25, 2008) –Fair trade organic apparel pioneer Indigenous has united with thinkproducts and numerous socially responsible fashion design teams to showcase the latest in sustainable apparel while benefiting Susan G. Komen for the Cure at the second annual thinkVitality Fashion Show.

Held at the Natural Products Expo in Anaheim, CA on Saturday, March 15 at 7pm, the thinkVitality Fashion Show will be preceded by a press conference at 4:30pm that will highlight participating company executives as well as the story of a 32-year-old breast cancer survivor.  Emphasizing natural lifestyle elements as a means to not only treat but prevent illness and diseases such as cancer, the more than 20 companies collaborating in the commUNITY-dubbed fashion show aim to raise at least $200K to benefit Susan G. Komen for the Cure – the world’s largest breast cancer research organization and prevention advocate.

 “Indigenous believes that collaboration among sustainable businesses is the key to environmental and social change,” said Matt Reynolds, co-founder and president of Indigenous. “It’s our pleasure to participate in an event that merges some of the most notably humanitarian companies in the industry with such a high-impact method of delivery. Fashion will never be ignored – and it’s time to ensure the same goes for preventative health.” 

In addition to Indigenous – which will hit the runway with ensembles from its spring and fall 2008 collections – the show will feature some of today’s top eco- fashion designers including Deborah Lindquist, Ecolution, Green Babies, Koi, Linda Loudermilk, Livity International, Stewart+Brown and Under the Canopy.  The fashion show will also feature top runway models as well as breast cancer survivors modeling a collection of garments designed using thinkproducts wrappers.

A community-driven company since its inception in 1994, Indigenous is independently involved in a number of social-responsibility causes with a particular emphasis on women’s issues and environmental concerns. The thinkVitality alliance echoes the company’s unfailing drive to empower women in all regions of the globe, beginning with fair trade artisans employed by the 275 Indigenous-initiated knitting cooperatives in South America and India . In addition to providing these women with the opportunity to earn more than twice what they would bring home if working in cities hours away from their families, Indigenous has implemented programs designed to hone each artisan’s skills while assigning value to products and raw materials, thus increasing the women’s marketability for years– and even generations– to come. 

In the green space, Indigenous’ preventative sustainability efforts are visible in the company’s sole use of organic, all-natural fibers and proprietary fiber blends, which have enabled the evolution of everything from natural office attire to outdoor performance apparel that previously relied heavily on environmentally contrary synthetics. Indigenous has also implemented the Green Steps program, which offsets the carbon footprint of some of the consumer industry’s largest offenders: trade shows.  Even on its home turf, Indigenous has elected to offset its own carbon footprint by purchasing “green energy” from a local solar array.

“It sounds cliché to say we ‘practice what we preach,’ but that’s exactly what we do, “said Indigenous Co-founder and CEO Scott Leonard, who recently helped to initiate Indigenous’ employee-incentive program that encourages the adoption of even more environmentally-friendly practices by offering a monetary reward for riding a bike to work, carpooling – even purchasing a hybrid vehicle. “It’s not enough to want to promote these practices within the confines of the workplace. If we’re to make a difference, whether it relates to energy consumption, the use of organic materials, fair trade practices – or even the application of these preventative initiatives in the natural health arena – it needs to start with a reevaluation of the complete lifestyle.”

About Susan G. Komen for the Cure: Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 I’M AWARE.

 


Nourish America to be Honored in Fundraiser at Expo West
Women in Naturals Event will Benefit the Nationwide Award Winning Charity

 

(SANTA BARBARA, CA)—During the Natural Products Expo West in Anaheim, CA, Women in Naturals will host a fundraiser for the top-rated charity Nourish America on Friday March 14th at 6pm.

 

Since 1999, Nourish America has been improving the health of tens of thousands of low income children, families and seniors across the country by providing vitamin supplements and nourishing food. “We are very grateful to be chosen by Women in Naturals to be the beneficiary of their networking fundraiser this year. Their support reflects the appreciation and respect that Nourish America’s has earned in the eyes of the women executives in the Natural Products Industry. We are very grateful for their trust and belief in our work,” says Michael Morton, Nourish America’s Executive Director.

 

Women in Naturals is a networking and fundraising event held by women in the natural and healthy products industry. The event, to be located at the Anaheim Hilton Sun Deck, will include food, wine, festivities, and an exciting raffle with a variety of prizes. “We appreciate the work that Nourish America has done over the years to benefit women,” explained New Hope Media’s Dove Weissman, “we are very happy to support the important work of this great organization at Women in Naturals.”

 

Dr. Hyla Cass, former president of Nourish America will be the keynote speaker at this event. Dr. Cass is a nationally-recognized natural health expert and author.  Nourish America will be providing information about the organization and their award winning programs at booth #5062.

 

About Nourish America
Nourish America™ is a tax-exempt, non-profit organization committed to improving the health of those at risk of malnutrition through vitamin supplementation, nourishing foods (including naturals and organics) and health education. Since 1999, Nourish America has provided nutritional aid to children, prenatal mothers, teens, senior citizens, veterans, and natural disaster victims in all 50 states. Nourish America has received the highest rating two years in a row from Charity Navigator, the nation’s leading charity watchdog organization, ranking it in the top 14% of 5,000 of America’s best-known charities for fiscal management. Independent audits of Nourish America’s finances show that 94% of all donations go directly to programs and those served.
www.nourishamerica.org

 


THINKPRODUCTS GATHERS TOP NATURAL INDUSTRY LEADERS TO SPEAK WITH ONE VOICE ON CANCER PREVENTION
TO
BENEFIT SUSAN G. KOMEN FOR THE CURE
COMMUNITY of Natural Industry Leaders and 32-Year Old Breast Cancer Survivor Appear in Groundbreaking DVD to Debut at Press Conference March 15, 2008 @ 4:30 p.m.

 

 

(February 25, 2008, Ventura, CA) –  One of the nation’s largest natural nutrition bar companies in the U.S., and cause marketing partner to Susan G. Komen for the Cure, thinkproducts (www.thinkproducts.com), is making history by bringing together for the first time over 20 of the world’s top natural industry executives to create awareness about how a natural, healthy lifestyle positively affects disease prevention.  thinkproducts is rallying this group of like-minded leaders who all help consumers live a vital life.  Together they aim to reach a goal of $200K to benefit Susan G. Komen for the Cure, the world’s largest breast cancer research organization and prevention advocate. The natural industry leaders, along with Stephanie LaRue, a 32-year old breast cancer survivor who survived Metastatic stage 4 breast cancer by committing to a healthy lifestyle, will be featured in a press conference and DVD presentation on Saturday, March 15, 2008 at 4:30 pm at the Natural Products Expo West Show in Anaheim, CA.  The press conference will precede the thinkVitality Fashion Show at 7 p.m. highlighting the nation’s most celebrated eco-friendly fashion designers.


The COMMUNITY of industry leaders consists of:


Aubrey Organics, Bossa Nova, Clean Eating Magazine, Delicious Living Magazine, Deborah Lindquist, Earth Footwear, Ecolution, Ecover, Fiji Water, Gabriel Cosmetics, Garden of Life, Giovanni Cosmetics, Guayaki Yerba Mate, Honeybee Gardens, Inc., Indigenous Design, ISI Brands, Kiss My Face, Koi Swimwear, Livity Outernational, Loudermilk, Inc., Maggie’s Organics, Mineral Fusion Cosmetics, Nature's Way, New Hope, Nordic Naturals, Rainbow Light, Rainforest Native, Seventh Generation, Soy Basics, Stewart + Brown, The Natural Dentist, thinkproducts, Tree of Life, Under the Canopy, UNFI and Whole Foods Market.
 

thinkproducts, with this COMMUNITY of industry leaders, has made this thinkVitality Fashion Show possible and will prove that natural can not only be healthy but glamorous. The nation’s top eco fashion designers have been invited from Linda Loudermilk to Deborah Lindquist, Green Babies, Livity Outernational Indigenous Designs, Under the Canopy, Stewart+Brown, Koi Swimwear and Ecolution.  Breast cancer survivors from the Orange Country Susan G. Komen for the Cure affiliate will walk the fashion show runway in designers’ creations made from thinkproducts’ bar wrappers.  


According to Lizanne Falsetto, CEO of thinkproducts, “This united alliance of companies is unprecedented in the industry and reflects the core values of the natural products community, which is to help make the world a healthier place, naturally. Consumers need to better understand that what they eat, wear and how they live can help promote wellness and reduce their risk of disease or sustain themselves during their illness or cancer treatments. To date, breast cancer awareness has always been about early detection, traditional research and a pharmaceutical and surgery-based approach to slow the spread of the disease.  This group of natural industry leader’s products and services promote holistic well-being while also preserving the health of the planet.  I founded my company based on the ideal that nature provides us with the functional foods we need to live a life of true vitality.  I am proud to have such an inspiring group of industry leaders in one place with aligned ideals; each are successful in achieving this in unique and diverse ways.”


A former model who believes that ‘thinking about what you eat” is the key to creating true vitality, thinkproducts CEO, Lizanne Falsetto put her money where her mouth is with the creation of the thinkThin Pink nutrition bar which raised $84,000 for Susan G. Komen for the Cure last October for Breast Cancer Awareness Month.  thinkproducts was one of the first “preventative” cause-marketing partners of  Susan G Komen.


About thinkproducts: thinkproducts™ was founded by former international fashion model Lizanne Falsetto, who is a true believer in the  healing and nourishing power of nature.  Creator of all natural, convenient, great tasting, functional foods for people striving to live a life full of vitality and free of disease, thinkproducts was originally inspired by Lizanne’s goal to create food for those who "think about what they eat."  thinkproducts includes high protein thinkThin™; raw fruit and nut thinkOrganic™;  superfood-rich thinkGreen™; and think5™ ,made with 5 cups of fruits and vegetables.  All thinkproducts are wheat/gluten free and designed to deliver powerful nutritional benefits. The company's commitment to vitality goes beyond food to support a vital cause - the prevention of breast cancer. A portion of the proceeds from every thinkThin Pink™ bar purchase is donated to Susan G. Komen for the Cure.  thinkproducts can be found in Trader Joe's, Whole Foods, Kroger, Fred Meyer, Ralph's, Target, and your local supermarket and independent natural and grocery retailers nation wide. thinkproducts can also be purchased directly from the company’s website, www.thinkproducts.com .  thinkproducts is headquartered in Ventura, California, and is one of the largest independent companies in the nutrition bar category.
 

About Susan G. Komen for the Cure: Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org  or call 1-800 I’M AWARE.

 

SUKHI’S INTRODUCES THE MARKET’S FIRST

LIGHT INDIAN FOOD ENTREES FOR CONSUMERS --

 

New Line Includes Five New Frozen Dishes to be Announced at

the Fancy Food Show in San Diego

 Images of creamy curries and tender meats tend to conjure up feelings of indulgence, but with Sukhi’s new Lite’n’Healthy line --the first line of frozen Indian food to offer light options-- watching your waistline just got a little easier.

Explains the company’s founder, Chef-Teacher Sukhi Singh, who learned the art of making Indian food at her grandmother’s apron strings while a youngster, “The health conscious consumer currently has no light options to chose from when it comes to Indian food. I don’t believe that watching your weight should mean missing out on a whole genre of cuisine. Especially when that category is as delicious and growing in popularity as Indian food.”

Combining traditional Indian cooking with today’s food science along with her years of developing authentic Indian products that take the labor out of this exotic fare, Sukhi Singh’s company has created five new frozen Indian meals for those watching what they eat. The new Lite’n’Healthy line features Chicken Tikka Masala, Channa Masala, Chicken Saag, Chicken Jalfrezi and Dal Saag. From the spiced garbanzo beans in Channa Masala to the wonderfully seasoned chicken and pepper drenched in a gravy-like sauce in the new Chicken Jalfrezi, Sukhi’s five new meals will satisfy those who love Indian food. Nutritional information is listed below, and samples will be available at Booth 816 at Fancy Food.

Suggested retail price is $4.49-$4.99 per vegetarian entrée and $4.99 -$5.49 for those with meat. Available for shipment in February, the new line will be distributed through Whole Foods stores throughout California, the Pacific Northwest, Texas, and the Southwest. Independent stores in Northern California are also anticipated to carry Sukhi’s new light line. 

The dishes were trimmed of fat, saturated fat, sodium and calories wherever possible while preserving each dish’s true flavor. Sukhi, who launched Sukhi’s Authentic Indian Foods based in Hayward, Calif. in 1992, developed the new recipes by working backwards from her original dishes. She also selected more healthful ingredients. 

In arguably the most popular Indian dish, Chicken Tikka Masala, for example, nonfat milk powder was substituted for traditional cream, taking fat from 9 grams to 3.5 grams in a five-ounce serving.

“While hewing to our family business’s philosophy of using only natural ingredients, we created a Chicken Tikka Masala with approximately 1/3 less sodium (540 mg v 670 mg) and almost 2/3 less fat (9 g v 3.5 g) than the regular dish,” notes Sukhi. 

All five new entrées in Sukhi’s Lite’n’Healthy line recipes boast less oil and reduced sodium for those looking to eat more lightly.

Nutritional Information- Sukhi’s New Lite’n’Healthy Line

Sukhi’s Lite’n’Healthy dishes come in single portions and contain the following nutritional values (per 5 ounce serving):

 
Chicken Tikka Masala

bullet3.5g of Fat, 190 Calories, 0g of Fiber, 540mg of Sodium

Channa Masala

bullet3g of Fat, 120 Calories, 7g of Fiber, 640mg of Sodium 
 

Chicken Saag:

bullet1.5g of Fat, 140 Calories, 2g of Fiber, 410mg of Sodium 
 

Chicken Jalfrezi

bullet1.5g of Fat, 120 Calories, 1g of Fiber, 340mg of Sodium

Dal Saag

bullet3.5g of Fat, 80 Calories, 3g of Fiber, 470mg of Sodium

About Sukhi’s Authentic Indian Cuisine

Created by celebrated Chef-Teacher Sukhi Singh, Sukhi’s Authentic Indian Foods was founded in the San Francisco Bay Area in 1992, following an increasing demand for Indian cuisine using premium, natural ingredients.

One of only a handful of USDA-certified and third party audited Indian food vendors, Sukhi’s brings the nourishment, stories and enchantment of India to home chefs and foodies with a taste for the exotic.

Sukhi’s culinary creations are sold in leading natural and gourmet food stores nationwide including Lundardis, Andronicos, Albertsons and Whole Foods, and are available fresh in farmers markets across the San Francisco Bay Area. Products are sold both as consumer packaged goods and in commercial portions for food services.

As a small, family-operated company, Sukhi’s is closely tied to its community through many non-profit organizations, including C.H.E.F.S. (Conquering Homelessness through Employment in Foodservice) and La Concina – a community kitchen in San Francisco. Sukhi herself has been passionately involved with Narika, an organization dedicated to ending domestic violence, which recently recognized Sukhi’s with the Community Business Impact of the Year award.

 

Oogie’s Gourmet Popcorn attending Natural Products Exposition West:
All products now 100% kosher


Denver, CO – February 21, 2008 – Oogie’s Snacks, a Denver-based producer of all-natural gourmet popcorn, will be exhibiting at the Natural Products Exposition West March 14-18, 2008, at the Anaheim Convention Center in Anaheim, CA.
 
Oogie’s uses only the finest kernels, natural oils, cheese and spices to produce the best tasting natural gourmet popcorn that is gluten-free, without any cholesterol or trans-fat. Oogie’s recently announced that all of its gourmet popcorn flavors, including Smoked Gouda, Romano & Pesto, and Asiago & Cracked Pepper, are now certified kosher, produced under KOF-K kosher supervision. Kosher products give customers that extra assurance of purity and quality and are perfect for vegetarian, lactose intolerant, food allergic or generally health-conscious people.  

BOOTH INFO: Stop by the booth 4184 and taste all seven unique gourmet flavors.

INTERVIEW OPPORTUNITY: Eric Thier, co-founder and president of Oogie’s Snacks is available for comment on industry trends, the Oogie’s brand success story, product information, processing, sales and marketing, etc. To schedule an appointment, please contact Kevin Maresca at 303.832.2700.

Oogie’s has quickly become the breakout star in this burgeoning natural foods market segment, focusing on consumers looking for quality, gourmet, healthy snack foods. Oogie’s launched in 2005 with revenues of $6,500 and by 2007 they neared the one million dollar mark in sales. Today you’ll find Oogie’s in specialty shops and top natural grocery stores across throughout the nation.
 
ABOUT OOGIE’S GOURMET POPCORN
Oogie’s Gourmet Popcorn was founded in 2005 by a small group of friends looking to provide a healthy snack alternative. Made from all-natural ingredients, without any artificial flavors or colors, Oogie’s pre-popped seasoned popcorn products use only top-grade premium popped corn and one-hundred percent corn oil to create a delicious snack that has no cholesterol or trans-fat. Oogie’s comes in a variety of unique savory flavors including Spicy Chipotlé & Lime, White Cheddar, Sun-Dried Tomato & Parmesan, Smoked Gouda, Romano & Pesto, Caprese, and Asiago & Cracked Pepper. Oogie’s is available in all 50 states, Canada, the Caribbean islands and online at www.oogiesnacks.com. To find out more, please log on to www.oogiesnacks.com or call  (303) 455-2107.
 

BARNEY BUTTER-NOW AVAILABLE IN SINGLE SERVING PACKS
SEE US AT NATURAL PRODUCTS EXPO WEST IN ANAHEIM!

Barney Butter almond butter is the all natural, no-stir, no-fridge, healthier alternative to peanut butter!  Barney Butter has an amazing flavor you don't get from other almond butters, and requires no stirring and no refrigeration. Just open, eat, and enjoy! Learn all about Barney Butter at the Natural Products Expo West show, booth #5112, in Anaheim, March 14-16.  

Barney Butter is now available in convenient, on-the-go 90 calorie serving packets, making it easier than ever to enjoy the great taste and solid nutrition of Barney Butter anywhere, anytime.  Pop it into a lunchbox, backpack, or office desk- this packet is made to travel!  We will be unveiling this innovative packaging option at Expo West.  The new packet is exclusive to Barney Butter- no other nut butter is available in this type of single serving packet.

The display-ready single serving retail pack has been designed for easy merchandising with a J-hook punch hole and 6 single serving perforated packets. Bring more ring to your register by incorporating on end aisles with other impulse snack items as a healthy alternative.  Think outside the health food aisle and display next to the cracker and bread aisle with your conventional butter options to grow your category.  Cross-merchandise in the produce department next to fresh cut celery and carrot sticks to offer customers a complete convenient snack idea!

Made from 100% natural ingredients, and containing no trans fats, no hydrogenated oils, and less saturated fat than peanut butter, Barney Butter is a nutritious and high-energy alternative.  One serving of Barney Butter is equivalent to a one ounce serving of almonds, recommended by the American Heart Association to help reduce coronary heart disease.

Based in the heart of California’s Central Valley, one of the world’s most productive and diverse agricultural regions, Barney’s Premium Foods makes Barney Butter exclusively from fresh, locally grown California almonds. This helps give Barney Butter its distinctively full, fresh-roasted almond flavor that sets it apart from other almond butters on the market.

Owner Jennifer Barney developed her original recipe for Barney Butter as a healthy homemade snack for her family.  They loved it and so did their friends, who encouraged Jennifer to share her delicious creation with the public.  Fast forward to the present, and now Barney Butter is available at retail locations in six states from the Pacific Coast to the Midwest.  

“I am very excited to have this opportunity to be featuring Barney Butter for the first time at Natural Products Expo West,” says Jennifer.  “This show promotes the concept of a healthy, all natural lifestyle, the same principle Barney’s Premium Foods is based on.”

Visit booth #5112 at Expo West to meet Jennifer Barney, learn all about Barney Butter and experience the great taste for yourself. We’ll see you there!
 

 

 

Global Green to Host Panel Discussion & Hands-on Demonstration with Premium Natural Wall Finisher Orit Yanai in Santa Monica on January 22-23, 2008

Green Wall Finish Presentation Marks Beginning of Santa Monica-Based Green Building Resource Center 2008 Building Series of Lectures


 


(December 5, 2007—Los Angeles, CA)  Orit Yanai, LEED AP, IACC, has been in the field for the past 17 years, as a specialty wall finisher.  ‘Green’-focused for the last few years – she is a well-respected and frequently called-upon ‘green’ expert who teaches builders and homeowners the ‘how’ and ‘why’ of clay/ natural plaster and other green finishes, drawing them into a more sustainable building future in the process.  Yanai will be in Santa Monica on January 22-23, 2008 for a special set of lectures and demonstrations regarding these techniques.
 

Yanai will be presenting at three events during her time in Los Angeles:
 

* Jan. 22, 6:30-8:00p, Global Green Lecture Series on Interior Finishes & Air Quality – Open and Free to General Public
* Jan. 23, 9:00a-12:00p, Global Green Building Series, workshop by Yanai, encourages active participation.  Limited to 20.  Building industry professionals encouraged to attend.
* Jan. 23, 7:00-9:00p, short lecture/demo by Yanai at Vernare multi-line, green design studio in West Hollywood, in conjunction with greenlivinglifestyle.com
 
A master artisan by trade, Yanai has lectured at major Green Building Conferences, including West Coast Green and the Alternative Building Expo. As a LEED™ Accredited Professional, she has demonstrated a thorough understanding of green building practices and principles, and LEED requirements, resources, and processes.
 
The Global Green lectures mark the beginning of the 2008 Green Building Resource Center lecture series.  In partnership with the City of Santa Monica, Global Green USA hosts free lectures and demonstrations on Green building products and practices. Past speakers include green industry pioneers such as:  architect, David Hertz; City of Santa Monica’s Green Building Program Advisor, Brenden McEneaney and Kimberly O’Cain from their Grey Water Permitting & Landscape Grant Program; David Butterfield, Loreto Bay Resort Project; Douglas Stoutenburg, Resource Conservation group, and Bill Walsh, HealthyBuilding.net.
  

Events Details:
 
Interior finishes panel: Wall Coating, Flooring, and Cabinetry January 22, 2008 from 6:30pm – 8:30pm
Santa Monica Public Library Multipurpose, Rm 601, Santa Monica Blvd, Santa Monica, CA 90401


Featuring professional experts Orit Yanai of Orit Yanai, Studios, Shawn Kalio of EcoTimber, and Patti. Wells of Royal Plywood.  The panelists will identify ways for specifying, sourcing, and applying environmental-friendly options for wall finishes, hardwood flooring, and cabinetry options, respectively.

Premium Natural Wall Finish Demonstration January 23, 2008 from 9:00am – 12:00pm
Global Green Resource Center, 218 Main St., Santa Monica, CA 90405
 
A special 3-hour workshop with noted natural wall finisher Orit Yanai, LEED, IACC.  Participants will learn about the benefits, costs and durability of natural wall finishes.  Participants will receive a hands-on demonstration of application techniques and finishes.
 
Natural Wall Finish Demonstration & Reception January 23, 2008 from 7:00pm – 9:00pm
Vernare / GreenLivingLifestyle, 607 N. Huntley Dr., West Hollywood, CA 90069
 
Yanai will host a one-hour mini-lecture and demonstration on the benefits and costs of green wall finishes.  She will also conduct an application demonstration.
  
 
For those unable to attend the Santa Monica lecture & demonstration, Yanai will be offering full-day, hands-on workshops in San Francisco on February 23 and March 8, 2008.  These workshops are for any level of experience.  For more information, please visit www.orityanai.com (click on Workshops) or email orit@orityanai.com.
 
San Francisco-based Orit Yanai Studios specializes in premium green wall finishes, color consultation and educational classes.  Her workshops can be directed solely to the physical application process for installers, contractors, architects or homeowners, in her studio or on-site.  But her curriculum may also include for building professionals how to market the clay plaster to potential clients, how to educate on the advantages of ‘green’ walls, and how to bid and prepare contracts.  With an increased consulting focus, workshops increasingly include both theoretical and practical issues of green wall finishes and the essentials of color.
 
For Media Inquiries, please call Julie Du Brow at 310-821-2463 or Agnes Gomes-Koizumi at 323-937-5488.  Email inquiries may be sent to Julie@dubroworks.com, or agnes@agkmediagroup.com.  Images and artwork are available.
 
ABOUT THE GLOBALGREEN / GREEN BUILDING RESOURCE CENTER:
A partnership between Global Green USA and the City of Santa Monica, the Green Building Center is stocked with samples of the most popular environmentally friendly building materials and provides free design advice and information about green building strategies.
 
Global Green USA is a national environmental organization addressing three of the greatest challenges facing humanity:
* Stemming global climate change by creating green buildings and cities.
* Eliminating weapons of mass destruction that threaten lives and the environment.
* Providing clean, safe drinking water for the 2.4 billion people who lack access to clean water.
 
President Gorbachev founded the organization in order to create a new approach to solving the world's most pressing environmental challenges by reconnecting humanity to the environment.
 
ABOUT VERNARE:
Vernare is Los Angeles' premier, living showroom for interior/exterior products as well as sustainable consulting & project management. We offer planet friendly services and products to our client. Vernare represents fabricators and artists from around the globe whose products support its mission to provide elegant and distinguished design along with environmental responsibility and consumer health. The showroom exhibits furniture, building materials, textiles, wall and floor treatments, lighting and accessories. Vernare can also implement green initiatives for entire corporations, productions or events.  Simply stated, GreenLivingLifestyle makes being green easy.  "If you can dream it, we can green it.”
 

THE FIFTH ANNUAL ALTERNATIVE BUILDING MATERIALS & DESIGN EXPO RETURNS TO SANTA MONICA FOR EARTH DAY 2008

 

Alternative Building Materials & Design Expo

April 25-26, 2008

Santa Monica Civic Auditorium

Santa Monica, CA

 

WHAT:          Los Angeles , CA (December 2007) - The 5th annual Alternative Building Materials & Design

                   Expo (AltBuild Expo) is Southern California ’s most substantive and extensive showcase of green and sustainable building materials.  It is the only regional event of its kind that allows the eco

                   minded professionals and public to meet and discuss green opportunities with serious green conscious figures in the design and construction communities.

 

                    Presented by the City of Santa Monica, this event features over 100 exhibitors displaying the latest in green building technologies and practices, landscape and water conservation products and interior design products and furnishings.  Exhibitors include Sustainable Works, Downtown Diversion, Live Roofs, Rinnai, AFM Safecoat, Perform Wall, Low Impact Living, Tassajara, EpiCenter, C&K Landscape and American Clay Earth Plaster.

 

                    The AltBuild Expo hosts an impressive array of educational lectures and demonstrations for trade professionals and general public.  The program will include panel discussions, seminars, and hands-on workshops led by top environmental and urban development experts.  Ground-breaking sustainable design architects Michelle Kaufmann and David Hertz will be significant participants and presenters.

 

                    There will also be a self-guided Green Homes Tour on Sunday, April 27, sponsored by the City of Santa Monica .

 

                    Sponsors are: Livingreen, Southern California Gas, Southern California Edison, AIA, ASID, Forest Stewardship Council, GBC-Los Angeles Chapter, Global Green, Dwell, Eco Structure, Verde Architects, Studio of Environmental Architecture, PermaCity, American Clay and Enviro Plumbing.

 

WHEN:         Friday April 25th, 2008 10:00am-5:00pm

                    Saturday April 26th, 2008 10:00am-5:00pm

                    * Sunday, April 27th, 2008 – All day, self-guided “Green Homes Tour”

 

WHERE:       Santa Monica Civic Auditorium

1855 Main Street

Santa Monica, CA 90401

 

ADMISSION:   Free

 

      INFO:          For additional information, please visit www.altbuildexpo.com or call (310) 390-2930

 

 

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(C) MBN 2008